About
Rui Ávila
Producer and founder of Green Nomad
Rui Ávila is a producer and the founder of Green Nomad. His career in television and audiovisual production spans leadership, executive production and international collaboration. A former Managing Director of Shine Iberia, he has experience coordinating projects and teams across different production environments.
The company
A simple idea
Green Nomad starts with a simple idea: to think beyond established models, build new ventures and recognise talent with potential still to be revealed. It is where Rui brings his experience together with an independent, personal approach to production.
Approach
From idea to production
Every project calls for its own way of working. Green Nomad aims to connect creative vision with the decisions that make it possible, from development to production planning.
More than two decades in television
Rui Ávila is a producer and the founder of Green Nomad, with more than two decades of international experience in television, entertainment and audiovisual production. From 2011 to 2023, he led Shine Iberia’s Portuguese operation, overseeing the development, production and delivery of formats for RTP, SIC and TVI. His career includes formats such as The Voice Portugal, The Voice Kids, MasterChef Portugal and Married at First Sight, alongside leadership and production roles at Endemol Portugal, Cuatro Cabezas and Eyeworks, and work in Angola. At Green Nomad, he brings that experience into an independent structure focused on production, consultancy and new project development.
Full career
2024 – present
Green Nomad — Managing Partner
International production and consultancy across entertainment and branded content. Recent Line Producer credits on Drag Race Brasil — Season 2 and Drag Race Down Under vs. The World — Season 1.
2011 – 2023
Shine Iberia Portugal — Head of Country and Executive Producer
Selected formats: The Voice Portugal, The Voice Kids, MasterChef Portugal, Married at First Sight, So You Think You Can Dance, Kitchen Nightmares, Biggest Loser Teen and Sewing Bee.
2010 – 2011
Endemol Portugal — Executive Producer
Secret Story, MasterChef and Singing Bee.
2008 – 2010
Cuatro Cabezas and Eyeworks Portugal — Country Manager and Executive Producer
Caiga Quien Caiga, El Hormiguero, including a Brazil pilot, and Portugueses pelo Mundo.
2007 – 2008
Interactive Angola — General Manager
Management of a television production company's operations.
2006
TGSA — Production Director
Scripted productions including Floribella and Vingança or Jura.
1998 – 2005
NBP · Plural · EGEAC · Valentim de Carvalho · Expo 98
Executive and production roles spanning television, scripted content and cultural events.
Consultancy
Consultancy and expansion
Chefs on Fire and Extreme Hangout Cascais 2024, in a consultancy and expansion role.
Education and languages
Degree in Civil Engineering from Instituto Superior Técnico. Native Portuguese, fluent English and professional Spanish.
Have a project in mind? Let’s talk.
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